Beijing, China — At Auto China 2026, ThunderSoft, together with Amazon Web Services (AWS) and Amazon Smart Vehicles, showcased their latest collaboration in intelligent cockpit voice solutions, helping automotive OEMs build smarter, more efficient in-vehicle voice assistants and AI Agents to elevate in-car experiences and accelerate the digital transformation of the automotive industry.
The collaboration provides OEMs with end-to-end support spanning foundational technologies to user experience innovation.
Scalable SDV Cloud Infrastructure Powered by AWS
Built on a globally compliant and secure cloud-native architecture, the solution leverages the advanced generative AI capabilities of Amazon Bedrock (available for international markets) and utilizes Amazon Bedrock AgentCore as a secure, reliable, and scalable runtime environment for AI Agents. Together, these technologies provide a robust foundation for continuous innovation and rapid iteration.
AWS AI toolchains significantly accelerate OEM customization and development processes, helping reduce R&D costs and shorten vehicle launch cycles. The comprehensive suite of generative AI services also enables OEMs to create more intelligent cockpit experiences, including the direct integration of custom AI Agents built on AWS into Alexa Custom Assistant (ACA).
Alexa Custom Assistant (ACA)
Alexa Custom Assistant is a comprehensive solution that enables automakers to create branded in-vehicle AI assistants powered by Alexa+ Agent capabilities. Drivers and passengers can interact naturally with the assistant using conversational language and brand-specific wake words, eliminating the need to memorize commands or follow rigid syntax.
The platform also supports seamless access to a wide range of services, including music streaming, navigation, and other connected experiences, creating a unified and intuitive in-car interaction model.
Access to Amazon’s Global Ecosystem
Through ThunderSoft, OEMs can now explore integrating ACA directly into their vehicle platforms. By adopting the solution, OEMs can continuously benefit from Amazon’s evolving global ecosystem and ongoing AWS innovations.
The solution also enables seamless “home-to-car-to-device” connectivity across more than one billion Alexa-connected devices worldwide, including connected vehicles, delivering a highly integrated cross-device user experience.
In-Vehicle Voice Assistant and AI Agent
Three Layers of Business Value
1. Data-Driven Continuous Cockpit Experience Evolution
Through deep integration with AWS data services, the solution enables OEMs to establish a complete end-to-end feedback loop covering data collection, analytics, model training, and optimization. These capabilities continuously improve AI assistant performance while generating valuable user behavior insights that can drive future vehicle innovation.
By strengthening OEMs’ data assets and data-driven intelligent application capabilities, the platform supports the continuous evolution of AI-powered cockpit experiences.
2. Faster Development with Lower Integration Complexity
ACA and AWS services provide OEMs with out-of-the-box intelligent voice assistant capabilities that support extensive customization, enabling faster deployment of voice features in new vehicle programs.
Powered by AWS AI infrastructure, OEMs can rapidly personalize user experiences and accelerate product time-to-market.
3. Extending OEM Value Beyond the Cockpit
Custom AI Agents built on AWS can be rapidly integrated into the solution to support broader application scenarios and richer service experiences, delivering consistent intelligent interactions both inside and outside the vehicle.
Whether through in-vehicle systems, mobile applications, or customer service platforms, OEMs can establish a unified brand interaction experience and build a comprehensive intelligent mobility ecosystem that enhances customer engagement and loyalty.
A Scalable Path Toward Intelligent Vehicles
AWS provides globally leading cloud infrastructure and a broad portfolio of Amazon services, establishing a long-term technology foundation for OEMs and accelerating global deployment.
Leveraging its extensive expertise in intelligent cockpit integration, OEM customization, and localization for both China and international markets, ThunderSoft deeply integrates Alexa and AWS technology stacks with vehicle hardware and operating systems while providing production-grade delivery support to enable scalable deployment across supported regions.
Together, the companies are helping OEMs deliver differentiated and delightful in-car experiences with greater speed and efficiency.
Empowering Innovation Through Ecosystem Collaboration
As an important member of the AWS Partner Network (APN), ThunderSoft received comprehensive enablement and close collaboration support from AWS throughout the project.
The collaboration further demonstrates the value of the AWS Partner Network by combining technology enablement, go-to-market collaboration, and business synergy to help customers create greater value and accelerate intelligent innovation across the automotive industry.
